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Sales and Marketing Course

₦40,000 ₦30,000
August 19, 2017 @ 9:00AM - 5:00PM
August 20, 2017 @ 9:00AM - 5:00PM
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Sales and Marketing Course  Day 1 Module 1 Introduction to Marketing

  • What is marketing?
  • Why study Marketing?
  • Marketing’s impact on our daily lives

Module 2 – Basic Marketing Concepts

  • The Marketing Concept – Satisfying Your Customers’ Needs/Wants
  • Market Segmentation
  • Target Marketing
  • The 4 Ps of Marketing (Product, Price, Place, Promotion)
  • Research is essential for all 4 Ps
  • Conducting and Analyzing marketing research

Module 3 – Product Development (4 Ps of Marketing)

  • Product design
  • Product positioning
  • Product life cycle
  • Branding, packaging, labeling
  • Extended product features – warranties

Day 2 – Sales and Sales Strategy Module 4 – Selling

  • Type of Sales
  • Common Sales Approaches
  • Glossary of Common Terms
  • A Basic Opening for Warm Calls
  • Warming up Cold Calls
  • Using the Referral Opening
  • Restating and Paraphrasing to gain commitment
  • Features and Benefits matched to Customer Need
  • Outlining your Unique Selling Proposition
  • Common types of Objections

Module 5 – Strategy

  • Basic Strategies
  • Resolving Customer Service Issues
  • Staying in Touch
  • The Importance of Sales Goals
  • Setting SMART goals

Module 6 – Promotion

  • Advertising
  • Publicity
  • Media types
  • Emerging media/Internet advertising
  • Pricing, placement and planning.

 

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    Supplier/Trainer Info

  • Name:

    Oxford learning and training

  • Email:

    kike2004@gmail.com

  • Mobile Number:

    08034233523

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