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The meaning of business strategy is a long plan of action designed to attain a specific objective or set of goals. The strategy is management’s game plan for improving the performance of the enterprise. It, however, states how important it is for every business to be conducted in a certain way in other to achieve their long expected goals.


There are so many reasons why businesses need to strategically position themselves, be it corporate entity or individual. Having a vantage point over the opposition and knowing when to make the right move is what counts in every business.

Enrolling in this course will help you to have a better understanding of strategy and how you can use it to better your business and bring back the lost glory.



Strategic Management: An overview

* Introduction to Strategic Management

*Sustainable competitive advantage

* The strategic management process

*Strategic management functions and benefits


Strategy Formulation

* Strategic Intent

* Financial and strategic objectives

* Defining the company’s Mission, Vision, Values, (MVV)

* Defining the company’s Goals & Objectives

* Policies

Techniques of Organizational Appraisal

* Strategic Advantage framework

* Core Competencies

* Organisational capability and strategic advantage

* VRIO framework

* Value Chain Analysis

* Quantitative analysis, balanced scorecard and Key factor rating


Scanning the External Environment and Industry Analysis

* Marketing environment

* PESTEL Analysis

* Porters 5 force

* SWOT Analysis


Formulating long-term objectives and grand strategies

* Porters generic business strategy (Cost, Differentiation and Focused strategies)

* Corporate Strategies – Grand Strategies

* Tactics


Strategic analysis and choice

* Evaluating and choosing business strategies

* Seeking sustained competitive advantage


Strategy Implementation: Some approach

* Through short-term objectives,

* Functional Tactics Reward system, and Employee empowerment

* Mckinsey’s 7s Framework: 7s-Strategy, 7s-structure and system, 7s-soft elements, Marketing Warfare

* Mintzberg’s 5P’s: Plan and ploy; Pattern, position, perspective


Implementing Strategy: Structure, Leadership and Culture

* Embracing change

* Structuring an effective organization

*Corporate Culture and Leadership


Strategic Control and Continuous Improvement

* Establishing Strategic Control

*The quality imperative: Continuous improvement to build customer value

*Operational control systems









April 25, 2017 |

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