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Self-improvement can be defined as the improvement of one’s status, knowledge, or character by one’s own efforts. It can also be said to be the quest to make ourselves more enhanced in every aspect of life.

There are a set number of hours and minutes each day, and you cannot change that. But, you can change how you use those hours and minutes. You have control, so use it. If you want or need to make changes in your life, you can. But an effort must be made.

Education is another way of improving one’s life. When it comes to education, there is no particular age in life to acquire as many educational qualifications as you wish to have, Self-improvement does not have any limit as long as the individuals involved are ready to make that bold steps to improve their lives.  So if studying and learning new things in everyday of our lives does not have bindery, why can’t we use every opportunity we have to embrace making more research, get new skills and acquire more qualifications. Academic scholars said that when we study every day, we tend to unfold new packages of knowledge that we never knew existed.

But in order for things to change in your life, in order to get where you want to be, you have to grow into the person who is ready for that change. Personal development is vital to your success. To start your life improvement steps, there are some essential things that must be done before making a bold step.

  • Learn something new
  • Conquer fear
  • Gain perspective
  • Get real
  • Become more self-aware
  • Stay informed
  • Get lost in a good book.

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May 22, 2017 |




Aggressive image

Business strategies can be characterised in so many ways. One of the most common approaches is to estimate the nature of strategies based on their degree of aggressiveness. Aggressiveness strategies are measured according to their risk propensity, marketing assertiveness, and speed of decision making, financial leverage and production innovation. In most case the range of aggressiveness strategies is categorized into four groups: Reactor, defender, analyzer and prospector.

Prospector strategy

Prospective Strategy is the top aggressive of the four strategies. It usually involves active platforms to prompt new opportunities and increase into new market. New product development is effortlessly pursued and offensive marketing warfare strategies are typical way of acquiring more market share. They reply swiftly to any signs of market opportunity, and do with little analysis or research.

An enormous proportion of their revenue comes from new market or new products. They are often highly leveraged, sometimes with a substantial equity position held by venture capitalists. There is a high risk of market rejection and product failure. There market domain is regularly in flux as new opportunities arise and past product offering atrophy.

Been the first in an industry has always been their goals, thinking that they are first mover advantage will offer them with premium pricing opportunities and high margins. Skimming price is another common way of recapturing the cost of development. Thy can be opportunistic in headhunting key employees, both technical and managerial. Sales promotions, advertising , and personal selling costs are a high percentage of sales.

Typically the firm will be structured with each strategic business unit having substantial sovereignty. The business that they function in tends to be in the introduction or growth stage of its life cycle, with few entrants and evolving technology.

Defender strategy

Defender strategy involves a decision not to aggressively pursue markets. As a result, they choose not to do the things prospectors do. A defender strategy requires maintaining a secure and relatively stable market and finding. Instead of being on the cutting edge of technological innovation, market dynamics and product development. A defender always tries to cover themselves from changes whatever possible.


The Analyzer is in between the prospector and defender. They take less mistakes and less risk than the prospector, however, they are less committed to steadiness than defenders. 85% to 90% of firms are analyzers. Analyzer’s are rarely first movers into an industry, but they are regularly in a second or third place entrants.


A reactor has no strategy, often reacting to events as they occur. They only respond when they are forced to by macro environmental pressures. This is the least effective of the four strategies. It is without focus or guidelines








Sahini, R (16/04/2016) What is the aggressive marketing strategy?, Available at: (Accessed: 15/05/2017).

Wikipedia (3/11/1016) Aggressiveness strategy, Available at: (Accessed: 15/05/2017).

May 15, 2017 |


businessman in office looking at wall with business strategy


The meaning of business strategy is a long plan of action designed to attain a specific objective or set of goals. The strategy is management’s game plan for improving the performance of the enterprise. It, however, states how important it is for every business to be conducted in a certain way in other to achieve their long expected goals.


There are so many reasons why businesses need to strategically position themselves, be it corporate entity or individual. Having a vantage point over the opposition and knowing when to make the right move is what counts in every business.

Enrolling in this course will help you to have a better understanding of strategy and how you can use it to better your business and bring back the lost glory.



Strategic Management: An overview

* Introduction to Strategic Management

*Sustainable competitive advantage

* The strategic management process

*Strategic management functions and benefits


Strategy Formulation

* Strategic Intent

* Financial and strategic objectives

* Defining the company’s Mission, Vision, Values, (MVV)

* Defining the company’s Goals & Objectives

* Policies

Techniques of Organizational Appraisal

* Strategic Advantage framework

* Core Competencies

* Organisational capability and strategic advantage

* VRIO framework

* Value Chain Analysis

* Quantitative analysis, balanced scorecard and Key factor rating


Scanning the External Environment and Industry Analysis

* Marketing environment

* PESTEL Analysis

* Porters 5 force

* SWOT Analysis


Formulating long-term objectives and grand strategies

* Porters generic business strategy (Cost, Differentiation and Focused strategies)

* Corporate Strategies – Grand Strategies

* Tactics


Strategic analysis and choice

* Evaluating and choosing business strategies

* Seeking sustained competitive advantage


Strategy Implementation: Some approach

* Through short-term objectives,

* Functional Tactics Reward system, and Employee empowerment

* Mckinsey’s 7s Framework: 7s-Strategy, 7s-structure and system, 7s-soft elements, Marketing Warfare

* Mintzberg’s 5P’s: Plan and ploy; Pattern, position, perspective


Implementing Strategy: Structure, Leadership and Culture

* Embracing change

* Structuring an effective organization

*Corporate Culture and Leadership


Strategic Control and Continuous Improvement

* Establishing Strategic Control

*The quality imperative: Continuous improvement to build customer value

*Operational control systems









April 25, 2017 |

International Conference On Multidisciplinary Innovations And Technology Transfer Conference


minttThe International Conference On Multidisciplinary Innovations And Technology Transfer Conference, organized by the University of Ibadan will take place from 12th August to the 14th August 2015 at the University Of Benin in Benin City, Nigeria. The conference will cover areas like Promoting Technology Transfer & Innovation through Inter-tertiary Collaborations and Intellectual Competition.

August 13, 2015 |

DataCenter 360 Roadshow Lagos


16x9-DatacenterThe DataCenter 360 Roadshow Lagos, organized by the IDC will take place on 18th August 2015 at the Four Points by Sheraton Hotel in Lagos, Nigeria. The conference will cover areas like key aspects of datacenter technologies covering overall adoption trends and dynamics, economics and cost  (more…)

August 13, 2015 |

AgricBusiness Tradeshow & Conference (AGRICSHOW)


agriAgricBusiness Tradeshow & Conference holding at the International Conference Centre, Abuja, Nigeria from 26-28 August, 2014 is organized to bring together Agro-Professionals to discuss ways to unlock great potentials of Agriculture in order to ensure Food security, Create Job, Generate wealth, enlighten on latest Farm Practices and Acquaint People with new technologies in Agriculture.

The conference segment expected to be declared open by His Excellency, Goodluck Jonathan, Psresident of the Federal Republic of Nigeria will serve as an avenue to showcase products, new technologies and services thereby increasing your visibility as a Key Player in the Agric sector. Participants will also have the opportunity of one-on-one interactions with high profile attendees and grow networks in the 3-day event. (more…)

August 3, 2015 |

Searching for Jobs in the wrong places…


In life we make the challenge of finding employment even harder by telling our children — our young people entering the workforce — to look for jobs where few jobs exist for them.
We tell them to go to school K-12th grade and graduate (great).
And then we tell them to go to college and graduate (still great).
And then we tell them to go and work for a big company or government. Neither of which are hiring. This is not a knock on big  (more…)

August 3, 2015 |

Lack of Leadership Training, Bane of Nigerias Development V C


prof-aina1Inadequate leadership training is one of the challenges affecting development in Nigeria, the Vice-Chancellor of Ekiti State University, Prof. Patrick Oladipo Aina has said.

He made the observation during a workshop for Students Union leaders of the institution held at the Odua hall of the University. Represented by the Deputy-Vice-Chancellor (Academic), Prof. Olugbenga Aribisala, the Vice-Chancellor expressed dismay over the absence of training and retraining programmes in several sectors of the nation.

He said that the need for workshops concerning Students’ Unionism in Nigerian tertiary institutions could not be over-emphasized as there was the need to change the orientation of students from the old fashion of ‘Aluta Continua’ to something progressive in order to stop the unnecessary demonstrations in Nigerian Universities. (more…)

January 22, 2015 |
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